Redefine the Seller Role of the Future

The current buying environment presents a significant threat to commercial goals and a massive challenge for sellers. Delays, conflicts, and politics thrive in the B2B buying decision process. Gartner research finds 55% of buying groups experience moderate to high dysfunction, which in turn reduces the likelihood of closing a high-quality deal by 73%. To support customers in navigating dysfunction, chief sales officers (CSOs) inadvertently built a seller role that is too broadly scoped for the majority of sellers to handle. This free webinar reviews how CSOs and sales leaders should redefine the seller role of the future, reduce the scope of the role, and focus their salespeople on generating high-quality deals. 

• Reduce the scope of the seller role by looking at technology as a teammate rather than a tool

• Focus their salespeople on a much smaller set of uniquely human skills that drive high-quality deals

• Redefine the seller role of the future by asking salespeople for less and getting more

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