Impactful Storytelling: Craft a Business Value and Human Value Story to Increase Influence

Leaders across the enterprise need to make storytelling a more integral part of their skill set. According to Gartner, nearly three-quarters of organizations say it is important to effectively communicate IT performance. Yet, few IT organizations know how to effectively share and report their performance to senior executives. In fact, the issue is not limited to IT; it’s a two-way dilemma. How do you create narratives that will resonate with stakeholders and customers, and build your influence? Join our expert, Bruce Robertson, in this complimentary storytelling webinar to find out how leaders across the enterprise can better convey your message internally and externally. You will discover the five principles of storytelling, and find out why you need to tell two different types of stories – enhancing your business value stories with a human value story. You will walk away from this session with answers to your vital questions, a copy of the research slides, and a defined plan of action for your strategic goals.

• Increase your influence through improved storytelling techniques

• Discover the five key principles of effective storytelling

• Combine business and human value stories for greater impact

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.