Gartner Research

3 Essentials for Starting and Supporting Master Data Management

Adopt a master data management (MDM) architecture most suited to fulfill current and future goals.

Experts: Sally Parker, Simon Walker

Trusted MDM is required in order to become a data-driven organization. For data and analytics leaders and their peers exploring master data management, this research covers the requisite foundational knowledge across people, process and technology for a successful MDM program. 

Data and analytics leaders and peers exploring MDM in support of the organization’s business goals should:

  • Clearly define and articulate the links between the MDM program and the business outcomes it supports.
  • Lay a solid foundation for success by engaging business stakeholders early.
  • Adopt an MDM architecture most suited to fulfill current and future goals.

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