Published: 21 August 2023
Summary
Digital commerce supports B2B and B2C use cases, sometimes via the same solution. Native support for digital business models, such as B2B2X, subscriptions and enterprise marketplaces, is growing. Application leaders can use this research to identify suitable platforms for their business.
Included in Full Research
Overview
Key Findings
Innovation is growing at a rapid pace in the digital commerce ecosystem. Several platforms have moved into a modular approach and are moving steadily toward a composable architecture.
All vendors featured in this research support some form of managed service or vendor-managed hosting, or they provide a SaaS version of their digital commerce platform.
Digital commerce is extending its capabilities across new business models such marketplace operations, Subscription commerce and B2B2X and are becoming a standard part of digital commerce platform offerings, especially for B2B.
Being 100% API-enabled or “headless” ready is now table stakes, however, the challenge for these platforms
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Strategic Planning Assumptions
- Adobe
- BigCommerce
- commercetools
- Elastic Path
- HCL Software
- Infosys Equinox
- Kibo
- Oro
- Salesforce (B2B Commerce on LE)
- Salesforce (B2C Commerce)
- Sana Commerce
- SAP
- SCAYLE
- Shopify
- Shopware
- Spryker
- THG Ingenuity
- Unilog
- VTEX
- Agility
- Platform Ecosystem
- B2B Support
- Complex Environments
- Globalization
- Unified Retail Commerce
- Composability
- Core Commerce
- Business Model Scalability
- B2C Digital Commerce
- B2B Digital Commerce
- B2C and B2B Digital Commerce on Same Platform
- Composable Commerce
- Complex Business Models
Gartner Recommended Reading
Critical Capabilities Methodology