The Seller Role of the Future
Explore Gartner's vision for the future of B2B selling and how technology will change the seller role.
Explore Gartner's vision for the future of B2B selling and how technology will change the seller role.
Generative AI has enormous tranformative potential for sales. Check out the nine use cases Gartner experts have identified for GenAI in B2B sales.
Read the interview with Richard Tyler, Director of Sales for the Americas, at Huntsman to learn about his cross-functional path to leadership, new technology in B2B sales and the challenge of finding the right talent for the future.
A future vision is moot if sellers aren’t on board. Understand how the Tech as a Teammate (TaaT) framework intersects with recent research on seller behavior change.