2023 Tech Marketing Benchmarks: Top-Line Insights

Experts: Christy Ferguson, Alan Antin, Suzanne White, Ray Pun, Jen Singleton, Jenifer Silverstein 

Ongoing market disruptions in 2023 and macroeconomic trends continued to create conditions that require tech CMOs to adapt their go-to-market strategies. 

As tech CMOs move into planning for 2024, they must work with their teams to lead strategies that activate in-market buyers and contribute to the revenue growth of the business, all while economic headwinds continue to threaten tech marketing budgets. 

To optimize technology marketing strategies, tech CMOs should use insights from their peers' marketing benchmarks to inform their 2024 marketing plans, including organizational design, investment priorities, targeting and segmentation, demand generation, and accountbased marketing. 

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