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Gartner Glossary Sales Glossary A Account Management

Account Management

Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service and maximize retention, cross-sell and upsell opportunities within the customer base.

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Related Terms

Buyer Enablement

Marketing-Qualified Lead (MQL)

Pipeline Velocity

Sales Compensation

Sales Funnel

Sales Pipeline

Sales Training

Sales-Qualified Lead (SQL)

Sense Making

Buyer Enablement

Marketing-Qualified Lead (MQL)

Pipeline Velocity

Sales Compensation

Sales Funnel

Sales Pipeline

Sales Training

Sales-Qualified Lead (SQL)

Sense Making

Gartner CSO & Sales Leader Conference

Connect with the leading CSOs and sales leaders to get the latest insights on sales technology, sales enablement and more.

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Related Terms

Cost Structure

Email Marketing

Email Marketing Tool

Environmental, Social and Governance (ESG)

GRC Tools for Assurance Leaders

Marketing Communications (Marcom)

Sales Training

Supplier Relationship Management (SRM)

Zero Trust Network Access (ZTNA)

Cost Structure

Email Marketing

Email Marketing Tool

Environmental, Social and Governance (ESG)

GRC Tools for Assurance Leaders

Marketing Communications (Marcom)

Sales Training

Supplier Relationship Management (SRM)

Zero Trust Network Access (ZTNA)

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Account Management

Account Management: CSO Strategies to Drive High Performance

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Account Management: CSO Strategies to Drive High Performance

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