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Gartner Expert
Kassandra Socha
Director Analyst
Covering trends across the retail industry, specifically eCommerce, digital marketing, and consumer insights. Key expert in Industry Marketing Execution, Digital Marketing Strategy and Execution, as well as Customer Acquisition and Retention.
Previous experience
Previously focused on driving eCommerce growth for established retailers, industry disruptors, and start-ups through digital marketing execution and consumer insights.
Professional background
Nimble for Good, PBC,Director of Omni-Channel Growth,4 years
Drybar,Sr. Digital Marketing Manager,3 years
Education
Bachelor of Arts, Managerial & Organizational Communication, Point Loma Nazarene University
Top Issues That I Help Clients Address
1Where are there opportunities to improve my digital marketing performance? , How are industry peers optimizing user site experience and functionality?, How do I optimize my marketing mix based on changing shopping dynamics amongst generations? , How do I translate marketing strategy into multichannel campaign plans and execution? , How do I develop a differentiated content marketing strategy based on the right data and insights?