Increased enterprise costs, growth expectations, squeezed marketing budgets and expanding responsibilities — combined with generative AI — have forced marketing leaders to reexamine their growth strategy and build the right foundation to support marketing transformation in the future.
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Marketing transformation involves setting up marketing processes and structures that enable an improved customer experience, simultaneously prioritizing cost-efficiency.
It is important for CMOs to focus on marketing transformation in order to future-proof their marketing function and drive new growth opportunities enabled by digital transformation.
Some of the challenges CMOs face in implementing marketing transformation efforts are:
Build AI-enabled teams by adapting org design and factoring the impacts of disruptive tech into your people plans.
Recast marketing’s value by focusing on marketing’s power to drive business alignment through catalytic programs and leadership.
Orchestrate growth by empowering marketing teams to reduce cross-functional collaboration drag.
