MRPeasy created a product profile on Gartner Digital Markets to expand its reach and gain exposure among software buyers in the manufacturing sector.
Karl Heinrich Lauri, Chief Marketing Officer at MRPeasy, said, "Gartner Digital Markets' sites are trusted information sources for software buyers looking to compare solutions. MRPeasy needs to have a prominent presence on this platform to boost brand credibility and reach buyers that are actively searching for suitable software."
With a product profile on Capterra, GetApp and Software Advice, the company began to connect with in-market buyers in the manufacturing industry, expanding its reach into sector-specific categories, including MRP, production scheduling, inventory management, ERP, and BOM.
The company also learned it could attract and engage highly-targeted audiences by optimizing its profile. Lauri explained, "To ensure maximum visibility in niche markets, our product description, keywords and features need to be a great fit for the category. This way we engage buyers who are looking for exactly what our product offers, and fit our ideal customer profile."
Soon after optimizing its free profile, MRPeasy realized an opportunity to ramp up its acquisition strategy on the Gartner Digital Markets platform, and launched Pay-Per-Click (PPC) lead generation campaigns.