2Q 2023

The Chief Marketing Officer: Q2 2023

Drive Efficient Growth

CMOs are pursuing their 2023 objectives with a common edict: To drive maximum impact as cost effectively as possible.

The Q2 2023 edition of the Chief Marketing Officer Journal explores the top Gartner insights on brand management and provides guidance on how CMOs can seize the most impactful opportunities to achieve efficient growth.

Use this Chief Marketing Officer Journal to discover:

Strategies for improving marketing analytics’ data integration, organization and influence
Ways to deliver growth through prudent digital investment
Martech usage insights for CMOs to set the path to customer journey orchestration

Download Q2 2023 Chief Marketing Officer Journal

Seize the opportunity to acheive efficient growth.

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Position Your Brand to Drive Preference and Purchase

CMOs are under pressure to strategically position the brand for success by including a myriad of functional and societal benefits as well as target audience insights. This research showcases the optimal balance of benefits to enhance brand commitment and increase purchase.

Martech Usage Insights Set the Path to Customer Journey Orchestration

Marketers are embracing customer journey orchestration to better respond to and guide customer interactions. CMOs can use this research to learn how peers are investing in orchestration and to set the right roadmap for their organizations.

How CMOs Can Influence Business Strategy in 3 Easy Steps

Many CMOs are takers, not makers, of business strategy, but they are still accountable for the outcome of go-to-market decisions — good or bad. Expand your influence with executive peers to gain control over the cross-functional dependencies that impact your success.