3Q 2023

The Chief Marketing Officer Journal

Optimize Your Strategy

This edition of the Chief Marketing Officer Journal explores some of the newest Gartner research on 'catalytic marketing', explaining why it is the most critical transformation marketing and its leaders need today amid talent shortages, monetary tightening and changing customer needs.

The Q3 Chief Marketing Officer Journal embodies 3 essential qualities:

How to empower clarity by articulating a limited set of core objectives and brand traits to align on a small number of strategically important activities.
How to cultivate connections by prioritizing capabilities and management techniques that enable the coordinated and adaptive use of resources.
How to strengthen the courage of one’s convictions by defending choices amid a recognition of constraints, pushing back on the business and devolving ownership of noncore tasks to preserve resources for marketing’s highest impact activities.

Download Q3 2023 Chief Marketing Officer Journal

Optimize Your Strategy through Catalytic Marketing

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Use Catalytic Marketing to Drive Clarity, Connections and Courage

CMOs are stuck in an unprofitable “cycle of more,” characterized by more tech investment, bigger remits and unrealistic customer obsession. This reseach outlines a better approach: catalytic marketing, which sparks productive and lasting changes that drive profitable growth.

Create Value Using Integrated Digital and Human-Led Interactions

Buyers want more digital engagement, but B2B CMOs struggle to identify the right mix of digital and human assistance in the modern buying experience. Use this research to learn how to integrate digital and human interactions that can help you close high-quality deals.

Reframing Multichannel Marketing Performance Measurement

The 2023 Gartner Multichannel Marketing Survey reveals that performance measurement is a difficult exercise for most CMOs. Deeper analysis suggests that a less siloed approach, supported by three or four metric types, can help better assess multichannel marketing’s impact.