53% of business leaders responsible for strategy say their enterprise fails to achieve its strategic objectives. To succeed, there is a need for combining strategic execution with the ability to develop a clear strategy and strategic plan.
An effective marketing strategic plan should provide a clear roadmap to deliver on your business goals.
At a functional level, it is imperative that a clear, measurable and communicable marketing strategic plan is put in place that goes well with the overall strategy and your marketing goals.
Use Gartner's proven one-page marketing strategic planning template to:
- Build a clear, measurable marketing strategic plan aligned to your organizational goals
- Combat 7 costly planning mistakes to develop a robust and agile strategy for your marketing department
- Capture and communicate your marketing strategy to stakeholders with an exclusive one-page template
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