For technology providers, product strategy continually evolves to account for:
Increased reliance of people and enterprises on technology
Emergence of new technologies
Impact of macro forces, such as growing demands for sustainability
In this episode, Ephraim Baron, a Senior Director within the Gartner for General Managers team, discusses how the democratization of technology expands digital responsibility and capabilities beyond IT, and moves actual technology purchasing decisions away from IT. He also addresses how both B2B and B2C companies must appeal to clients who interact with technology in their daily lives — and what technology providers can do to sell and deliver in exactly the manner their clients expect.
Learn More: 4 Ways the Tech Market Will Change for IT Companies in 2023
Download: Top Trends for Tech Providers in 2023
Opening Thoughts
Why Every Business Is a Technology Business
Business Owners Involved in Tech Buying
The Systems Engineering Approach
Top Trends for Tech Providers in 2023
The Democratization of Technology
Who Is in Charge of Technology Buying?
Product-Led Growth
Issues, Solutions and Outcomes for Tech Providers
Ephraim Parnell Baron | VP, Team Manager
Ephraim Baron is a vice president, team manager within the CIO Finance, Economic Value, and Risk organization. He applies first-hand experience from over 25 years managing IT organizations to his research and client conversations. Focus areas include: - Business value of IT and running IT as a business - Enterprise modernization spanning design, planning, implementation, operation, and economics - Infrastructure and operations including on-premises, cloud, edge, internet of things (IoT), and colocation market dynamics - FinOps activities including cost tagging, tracking, allocation, and chargeback / showback / shameback, reserved capacity planning, and organizational structure - DevOps and Site Reliability Engineering (SRE) methods and benefits - Digital marketplaces and procurement, including coordination with sourcing, procurement, and vendor management - IT Portfolio planning, rationalization, and optimization - IT Key Metrics data by focus area, industry, and component - Cloud and IT economics, including pricing strategies, SaaS migration, spend optimization, and FinOps - Economic timing and impact of emerging technologies Mr. Baron has also held the positions of CIO, head of marketing, head of product, and senior strategist at companies ranging from startups to Fortune 100 enterprises. Ephraim brings wide range of IT and financial experience, with a strong focus on applying technology to address business challenges and opportunities. He holds three engineering degrees as well as an MBA.
Hosted by: Karen Lockhart
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